Gucci
To mark the launch of a major collaboration, Gucci and MR PORTER created a short film, an advertising campaign, a social media take-over and an event. The concept, named “The Keys”, imagines the world of Gucci as a sequence of rooms, each corresponding to a different colour: blue, red, yellow and green.
The video
The photoshoot
![](https://freight.cargo.site/t/original/i/39675f4b6f3c9f0315cf1953e70f321f0aa01f0cb03bfa9b443eae375cbc75e1/gucci-mr-porter-capsule-collection-1.jpg)
Shot in a stately home in the English countryside, the photoshoot showcases the 43-piece collection which offered ready-to-wear garments, shoes and accessories.
![](https://freight.cargo.site/t/original/i/dd1fed16920f86ee493d950d57f76200c64a9a3b4455e84d766601a6651123a2/w700_q65.jpg)
![](https://freight.cargo.site/t/original/i/6fee1341370c2e2b1caece051f2a252ccaf41a2231c9c38f2447aa1ca1645efd/w700_q65-1.jpg)
![](https://freight.cargo.site/t/original/i/64d310b6bde8060c2bc8a279157f6220c7dc52cc843ab3ddb12035a83e805c4c/w700_q65-4.jpg)
![](https://freight.cargo.site/t/original/i/43d0b930d21446b44f0d42b5ddcc2dcc3d48c05009a78de0925686f422e79104/w700_q65-3.jpg)
![](https://freight.cargo.site/t/original/i/873af8bf3a0d76d4c9dacbe5300bdac8a8bb2ba0e34cdad497f2aa03e404ae23/w700_q65-2.jpg)
![](https://freight.cargo.site/t/original/i/44681241a00dd61249ce452acb453ef1cb947a73d0a4c6e63408a35527e74b77/w700_q65-5.jpg)
Social Media Takeover
![](https://freight.cargo.site/t/original/i/b99b49d8f6da0590c9b1fa82857c16f10a33f1a3d7f184a8ba3d391bebcf0f1b/guccisocial.jpg)