To mark the launch of a major collaboration, Gucci and MR PORTER created a short film, an advertising campaign, a social media take-over and an event. The concept, named “The Keys”, imagines the world of Gucci as a sequence of rooms, each corresponding to a different colour: blue, red, yellow and green. 

The video

The photoshoot

Shot in a stately home in the English countryside, the photoshoot showcases the 43-piece collection which offered ready-to-wear garments, shoes and accessories.

Social Media Takeover

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