In the MR PORTER - OFF-WHITE collaboration, I took inspiration inspiration from the “MODERN OFFICE” concept of the collection to create a range of long-lead and short-lead editorial and social content to support the launch of the capsule collection on site.
We created a "MODERN OFFICE" space inside the WeWork office in Seoul, Korea.
Within this space, we set up an editorial shoot featuring K-Pop star Zion T and some of his closest collaborator. The talents were weaing the capsule collection
Social media videos
To launch the campaign, an event was held in Brooklyn, where the attendees (celebrities, friends of the brands, influencers, etc) where asked to compete in the very first MR PORTER X PRADA bowling tournament. In this occasion, the collection was displayed within the location.