Off-White
In the MR PORTER - OFF-WHITE collaboration, I took inspiration inspiration from the “MODERN OFFICE” concept of the collection to create a range of long-lead and short-lead editorial and social content to support the launch of the capsule collection on site.
The photoshoot
The installation
We created a "MODERN OFFICE" space inside the WeWork office in Seoul, Korea.
The campaign
Within this space, we set up an editorial shoot featuring K-Pop star Zion T and some of his closest collaborator. The talents were weaing the capsule collection
The products
Social media videos
On social media, a series of pictures and video showcased the set and the collection.
Social media takeover
