Off-White
In the MR PORTER - OFF-WHITE collaboration, I took inspiration inspiration from the “MODERN OFFICE” concept of the collection to create a range of long-lead and short-lead editorial and social content to support the launch of the capsule collection on site.
The photoshoot
![](https://freight.cargo.site/t/original/i/64720bd22ba859dd290739e58680f6a213914b4bcf502c48585f555c054f2456/2018_12_11_OFFWHITE3514_RT_V2.jpg)
The installation
![](https://freight.cargo.site/t/original/i/cd4968675b19ec2d545fc68d8eb9a0bd8eb30d0845c449bf6565e63d17613a6c/06-3363-11_RT_1340_c.jpg)
We created a "MODERN OFFICE" space inside the WeWork office in Seoul, Korea.
The campaign
![](https://freight.cargo.site/t/original/i/02ae62ad5ae633a58fa962cf2c96946501a2905d0974325ea92a62e4d9e229de/09-4964-copy.jpg)
Within this space, we set up an editorial shoot featuring K-Pop star Zion T and some of his closest collaborator. The talents were weaing the capsule collection
![](https://freight.cargo.site/t/original/i/f1ba92b9801ddd11701b3fdcead2be686a331dfbbeb299dbcf9e6dd4819b1aef/01-0113.jpg)
![](https://freight.cargo.site/t/original/i/c1fa502db0a52b5c104776c39eb1c66d93ad6ad741a4b22ad3ed8614a0a66fd3/04-2692.jpg)
![](https://freight.cargo.site/t/original/i/c5c85ce98e0eaf964545e7f4ae9990e7540c7b4d0f141a40b526e4cee54c13d8/07-4313.jpg)
![](https://freight.cargo.site/t/original/i/2cc61a6cbac275a0737552147ad76e20f8fc2f527e75506585fb56bfd41db777/01-0437_1340_c.jpg)
The products
![](https://freight.cargo.site/t/original/i/95c5002edafe6f1317d6b05205fcc632b04518be8a4eec11c60c098cc2273e8b/01-0019_5_1340_c.jpg)
Social media videos
On social media, a series of pictures and video showcased the set and the collection.
Social media takeover
![](https://freight.cargo.site/t/original/i/fa1c59abc7cece81e5488c688d4e20ca677f638fdb13e2a1921e13c2308f7544/Screenshot-2021-01-25-at-11.23.46.png)