In the MR PORTER - OFF-WHITE collaboration, I took inspiration inspiration from the “MODERN OFFICE” concept of the collection to create a range of long-lead and short-lead editorial and social content to support the launch of the capsule collection on site.

The photoshoot

The installation

We created a "MODERN OFFICE" space inside the WeWork office in Seoul, Korea.

The campaign

Within this space, we set up an editorial shoot featuring K-Pop star Zion T and some of his closest collaborator. The talents were weaing the capsule collection

The products

Social media videos

On social media, a series of pictures and video showcased the set and the collection.

Social media takeover

Shot in Seoul, Korea.

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