To launch a bowling inspired capsule collection for the online retailer MRPORTER and the Italian fashion house PRADA, we worked on a concept that was around the theme. We worked on a film, an editorial shoot, social media assets, merchandising, collaterals, an advertising campaign and a big launch event, all around the idea of "How to be a winner"
In this film, shot in legendary bowling alley Van Nest Lane in the Bronx, New York, we teach how to be a winner in life (and in sport) wth five simple steps.
To launch the campaign, an event was held in Brooklyn, where the attendees (celebrities, friends of the brands, influencers, etc) where asked to compete in the very first MR PORTER X PRADA bowling tournament. In this occasion, the collection was displayed within the location.