Prada
To launch a bowling inspired capsule collection for the online retailer MRPORTER and the Italian fashion house PRADA, we worked on a concept that was around the theme. We worked on a film, an editorial shoot, social media assets, merchandising, collaterals, an advertising campaign and a big launch event, all around the idea of "How to be a winner"
The teaser
The lookbook
The video
In this film, shot in legendary bowling alley Van Nest Lane in the Bronx, New York, we teach how to be a winner in life (and in sport) wth five simple steps.
The photoshoot
The advertising
The event
To launch the campaign, an event was held in Brooklyn, where the attendees (celebrities, friends of the brands, influencers, etc) where asked to compete in the very first MR PORTER X PRADA bowling tournament. In this occasion, the collection was displayed within the location.
The social media take-over
