Prada
To launch a bowling inspired capsule collection for the online retailer MRPORTER and the Italian fashion house PRADA, we worked on a concept that was around the theme. We worked on a film, an editorial shoot, social media assets, merchandising, collaterals, an advertising campaign and a big launch event, all around the idea of "How to be a winner"
The teaser
The lookbook
![](https://freight.cargo.site/t/original/i/f4609f6ab4c04faef79a13a4250dbffbae177c9ad1449247a3fdca16ef6a5a1f/https___hypebeast.com_image_2018_04_prada-mr-porter-2018-collab-lookbook-3.jpg)
![](https://freight.cargo.site/t/original/i/5e544c81c129d51b3e21f57e23c8f43f42f5598a8b1ff0e026beef3369519999/https___hypebeast.com_image_2018_04_prada-mr-porter-2018-collab-lookbook-1.jpg)
![](https://freight.cargo.site/t/original/i/789e60847a4cd6398f0e08f8285ce0c2fed3c005992e11f4bec76a5dde8b15f2/2_900.jpg)
The video
In this film, shot in legendary bowling alley Van Nest Lane in the Bronx, New York, we teach how to be a winner in life (and in sport) wth five simple steps.
The photoshoot
![](https://freight.cargo.site/t/original/i/a2f4e92cf435dc3edd4126141a511307ca58e11f86834e667d0eea10be666046/TOC_670.jpg)
![](https://freight.cargo.site/t/original/i/5e544c81c129d51b3e21f57e23c8f43f42f5598a8b1ff0e026beef3369519999/https___hypebeast.com_image_2018_04_prada-mr-porter-2018-collab-lookbook-1.jpg)
![](https://freight.cargo.site/t/original/i/db3eff25eba3fe5c6b215bd783162c9efec6aa1946bc830cc8b41189093fb598/3_670.jpg)
![](https://freight.cargo.site/t/original/i/32a4e8d08fa0cca40611f8e9cae35f7d38cc6518312908ffb28d500ef388b10a/5_670.jpg)
The advertising
![](https://freight.cargo.site/t/original/i/8be2a4a5e3f33aff1ecafacd3888b7b2c7327bff18ed549df60e61f0925b7ae4/126499E1-BBA0-4C0C-AF60-D65B4CA3D538_670.jpg)
The event
![](https://freight.cargo.site/t/original/i/b241ff4076bbde9b0b1ca6b554164b816ca4a5d2aea44283e3649676fd3213e4/777F5088-BF7E-49F3-9B40-67466BBD3806_670.jpg)
![](https://freight.cargo.site/t/original/i/f86ac323bf6771ab1b30c200a9b5fd5b4f813e530559bea96a582974fe803f24/B7176B02-1E32-48C4-BBE1-3F9C7C0A546C_670.jpg)
![](https://freight.cargo.site/t/original/i/88642fafbe17b4b2a0b97aae227e4ac8bf592d984304d44ce4f5fa081dc0b401/C56CCE97-2D78-46D2-911E-263DC4FC63FF-2_670.jpg)
To launch the campaign, an event was held in Brooklyn, where the attendees (celebrities, friends of the brands, influencers, etc) where asked to compete in the very first MR PORTER X PRADA bowling tournament. In this occasion, the collection was displayed within the location.
The social media take-over
![](https://freight.cargo.site/t/original/i/15407390f79b9742f872fa228cb6ba2d1830854501b40f14a659e8752c2d557d/Screenshot-2021-01-25-at-10.24.12.png)